01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until mixture becomes foamy, indicating the yeast is active.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy dough forms, then transfer to a lightly floured surface.
03 - Knead the dough for 8 to 10 minutes until it becomes smooth and elastic. Proper kneading develops gluten structure for a fluffy texture.
04 - Place dough in a lightly oiled bowl, cover with plastic wrap or a clean towel, and let rise in a warm area for 1 hour or until doubled in size.
05 - While dough rises, mix softened butter, minced garlic, parsley, rosemary, chives, pepper, and salt in a small bowl until thoroughly combined.
06 - Punch down risen dough to release air. Roll out into a rectangle approximately 9 by 13 inches.
07 - Spread the garlic and herb butter evenly across the entire surface of the rolled dough.
08 - Roll the dough tightly from the short end. Place seam side down in a greased 9 by 5 inch loaf pan.
09 - Cover the pan and let rise for 30 minutes. Preheat oven to 350°F during the final 10 minutes of rising.
10 - Bake for 30 to 35 minutes until the top is golden brown and the loaf sounds hollow when tapped on the bottom.
11 - Let cool in the pan for 10 minutes, then transfer to a wire rack. Slice with a serrated knife and serve warm for best flavor.